Led by a Stanford biochemist, Impossible Burger is trying to create a veggie burger that is so meaty you won’t notice it’s not real–right down to the fat and connective tissue. And yes, there will be blood.
The Impossible Burger is made from plants, but it isn’t meant for vegetarians. Instead, the burger–which was made to replicate the real thing in every detail, including plant-based “blood” inside–is intended to convert meat-lovers.
“Our target is hard-core meat-eaters, and our goal is to produce the best burger they’ve ever tasted,” says Impossible Foods founder Patrick Brown, a former Stanford University biochemistry professor. “Our ground beef sizzles, smells, feels, and tastes just like ground beef from an animal.”
Brown started the project after asking himself how he could make the most positive impact on the world. “I quickly realized that one of humanity’s biggest challenges is figuring out how to feed 10 billion people without turning the planet into one giant cow pasture,” he says. Already, the world uses 30% of its dry land to raise animals for food, he learned, and that percentage is predicted to rise.
By some estimates, meat production will double by 2020. Raising livestock already accounts for about 18% of greenhouse gas emissions. Beef has the biggest carbon footprint of any meat, and giving up beef may have more impact than giving up a car. But can really real fake meat successfully compete?
The Impossible Burger team started from scratch to analyze every aspect of a real burger. Part of the key to taste, they found, was blood.
“The molecule responsible for the red look of animal meat also provides an important component of meat’s taste,” Brown says. “Our ‘plant blood’ contains the same molecule, and is the main reason our plant meat tastes like animal meat when you cook it. The only difference is that we get our “blood” from plants instead of an animal.”
The burger also duplicates things like fat and connective tissue so the texture feels right.
The Latest on: Plant burger
via Google News
The Latest on: Plant burger
- Vegan man sues Florida-based Burger King, says plant-based Impossible Whopper 'contaminated' with meaton November 19, 2019 at 11:36 am
A vegan man is accusing Burger King of cooking its Impossible Whopper alongside meat — and he’s suing the fast-food chain for misleading customers. The class-action lawsuit was filed in Miami federal ...
- Angry vegans are suing Burger King for 'contaminating' Impossible Whoppers by cooking them on the same grill as meat productson November 19, 2019 at 10:20 am
The vegans accused Burger King of misleading advertising because its plant-based meat is cooked on the same broiler as their meat burgers.
- Burger King brings a plant-based Whopper to Europeon November 19, 2019 at 9:23 am
Burger King is introducing a plant-based burger in Europe. But it's not the Impossible Whopper that's been a hit with U.S. customers. Instead, a Dutch company called The Vegetarian Butcher will supply ...
- Is a Healthy Plant-Based Burger ‘Impossible?’on November 19, 2019 at 8:37 am
These contain no animal products and are instead produced with plant-based ingredients such as soy, providing similar protein content to real meat. Two leading makers of these products, Impossible ...
- Vegan sues Burger King because Impossible Whopper is cooked on same grill as beef burgerson November 19, 2019 at 8:25 am
A vegan is suing Burger King because its plant-based Impossible Whopper, which it began serving nationwide three months ago, is "contaminated" because the burger is cooked on the same grill as beef ...
- Georgia man sues Burger King, claims Impossible Whoppers are contaminatedon November 19, 2019 at 8:04 am
A Georgia man is suing Burger King following claims the fast food chain's plant-based Impossible Whoppers are contaminated with meat due to being cooked on the same grills as meat. According to ...
- Vegan sues Burger King, claiming meatless Impossible Whopper is ‘contaminated’ by beef faton November 19, 2019 at 8:01 am
A Georgia man who is vegan has sued Burger King for false advertising alleging the burger chain “duped” customers into eating Impossible Whoppers by not adequately disclosing that the plant-based ...
- Burger King Is Bringing Plant-Based Meat to the Kid's Menuon November 18, 2019 at 1:17 pm
Unless you’ve spent 2019 living under a rock, you’re probably aware of how plant-based burgers have been the hottest non-chicken sandwich fast food trend of 2019. Perhaps no burger chain has embraced ...
- Beyond Meat and Impossible Foods have a new foe in the plant-based burger wars: the Ultimate Burgeron November 16, 2019 at 6:40 am
It’s ultimately not meat. But the Conagra Brands-owned Gardein brand hopes its new plant-based Ultimate Burger wins over Beyond Meat and Impossible Foods loyalists in 2020. Gardein, acquired in ...
- Burger King Puts Impossible Burger on the Kids’ Menu, Tests More Plant-Based Optionson November 13, 2019 at 4:03 pm
But the true mark of success is doing something again and again. So has Burger King's Impossible Whopper—a version of the brand's signature sandwich made with a plant-based patty from Impossible Foods ...
via Bing News