The company yesterday introduced a system that connects in-store LED lights with consumers’ smart phones
If you’re like me, fumbling around the supermarket looking for obscure items is a pretty common—and frustrating—occurrence. Lighting giant Philips has developed a solution: smart lights.
The company yesterday introduced a system that connects in-store LED lights with consumers’ smart phones. Using a downloadable app, people will be able to locate items on their shopping lists or get coupons as they pass products on the aisles. Retailers can send targeted information such as recipes and coupons to consumers based on their precise location within stores, while gaining benefits of energy-efficient LED lighting, says Philips.
“The beauty of the system is that retailers do not have to invest in additional infrastructure to house, power and support location beacons for indoor positioning. The light fixtures themselves can communicate this information by virtue of their presence everywhere in the store,” said Philips Lighting‘s Gerben van der Lugt in a statement.
The company is demonstrating the retail lighting system at the EuroShop retail trade show in Düsseldorf, Germany, this week. Philips is already testing it with an undisclosed number of retailers.
The system uses Visual Light Communications (VLC) to talk with consumers’ smartphones. Unlike the wireless protocols Wi-Fi, Bluetooth, and Zigbee, which use radio waves to send information, VLC relies on the store lights to transmit data to the camera on a smart phone in fast pulses. The lights blink at frequencies that are undetectable by people, according to LEDs Magazine.
There are already a number of other efforts aimed at adding communications and sensors to LED light fixtures. Last year, researchers at the University of Strathclyde in the U.K. demonstrated LED lights with optical communications, which they call “Li-Fi.” That setup was able to operate at gigabit-per-second speeds, according to a BBC article.
Startup ByteLight has developed a system similar to Philips’ retail lighting network. It also uses light pulses to communicate with consumers’ smart phones in stores. Other companies, such as Silver Spring Networks, in Redwood City, Calif., have developed street lights with sensors and radios that allow city managers to remotely monitor traffic density or air quality.
The Latest on: Smart lights
via Google News
The Latest on: Smart lights
- Nanoleaf takes on Philips Hue with low-priced smart bulbs and light stripson November 18, 2020 at 9:48 pm
Unlike many rival smart lighting products, there’s no need for a hub: they connect directly to your network and communicate via the Nanoleaf app, Apple HomeKit or Google Assistant. There are two ...
- Light up your world with killer deals on Ring smart bulbs, pathlightson November 18, 2020 at 6:12 pm
Light up your life without lighting your wallt on fire today with all-time low prices on Ring smart lights. Amazon is selling a two-pack of the Ring A19 smart bulbs with bridge for $41 down from $60, ...
- Global Smart LED Lighting Market 2020 Overview, Key Players, Segmentation Analysis, Development Status and Forecast by 2026on November 18, 2020 at 5:38 pm
Nov 18, 2020 (CDN Newswire via Comtex) -- MarketsandResearch.biz has added a new report Global Smart LED Lighting Market 2020 by Company, Regions, Type and Application, Forecast to 2026 that contains ...
- Best Black Friday Philips Hue Deals 2020: Smart Bulbs and Starter Kitson November 18, 2020 at 3:36 pm
the Philips Hue Play White & Color Ambiance Smart LED Bar Light, and way more. These Black Friday Philips Hue deals are coming together with all sorts of complimentary offers, like Black Friday smart ...
- Smart Lighting Market (COVID-19 UPDATE) is Thriving with Rising Latest Trends by 2029 | Philips Lighting, Honeywell International Incon November 16, 2020 at 4:06 am
A consciously conceived and designed business intelligence report titled Global Smart Lighting market 2020 by Manufacturers, Type, and Application, Forecast to 2029 by MarketResearch.biz discloses a ...
- The Best Philips Hue Black Friday Deals (2020): Early Philips Hue Smart Light Bulb Deals Researched by Save Bubbleon November 16, 2020 at 1:48 am
Save on Philips Hue deals at the early Black Friday 2020 sale, together with Philips color light bulb discounts ...
- Nanoleaf Tips HomePod Mini-Compatible Smart Bulb, Light Stripon November 13, 2020 at 10:18 am
Nanoleaf's Essentials lineup works with standard Bluetooth connections, but HomePod mini compatibility means these lights can tap into Thread, which allows for direct communication between smart ...
- Move over, selfies! Smart lights have another practical use in the bathroomon November 13, 2020 at 8:53 am
People love taking bathroom selfies, but there are other practical applications for smart LED lights in the bathroom.
- Black Friday: Best early deals on smart lights, security cams, and other smart home gearon November 13, 2020 at 8:39 am
Jump-start your smart home with these early Black Friday deals on smart lights, robot vacuums, security cameras, video doorbells, and more.
- New Cree Lighting Connected Max Smart LED Bulbs Deliver Category-Leading User Experience and Controlon November 10, 2020 at 8:00 pm
Cree Lighting today introduced Connected Max Smart LED Bulbs, a new line of smart lighting designed to simplify smart home experiences for consumers.
via Bing News