Research is enabling this shift from artificial colors, sweeteners and preservatives to naturally derived ones,
Extracts from algae, rosemary and monk fruit could soon replace synthetic ingredients and food additives such as Blue No. 1, BHT and aspartame that label-conscious grocery shoppers are increasingly shunning. Research is enabling this shift from artificial colors, sweeteners and preservatives to naturally derived ones, and could soon yield many more natural options, reports Chemical & Engineering News, the weekly news magazine of the American Chemical Society.
Melody M. Bomgardner, senior editor at C&EN, notes that the trend has built momentum as concern over negative health effects of artificial ingredients and additives grows. Recent studies have suggested a link between some artificial colorings and hyperactivity in children. Others have suggested that certain synthetic preservatives may cause cancer in rodents. These results are sinking into the consumer psyche. By 2013, almost a quarter of U.S. consumers reported that they read food labels to check for artificial colors and flavors. That’s 15 percent more than the year before. In Europe, regulations spurred a faster changeover and have largely driven the dramatic shift in global sales toward natural colors. In the $1.5 billion market, growth of the latter has overtaken synthetics, which have plateaued.
Now many food manufacturers are turning to colors derived from foods, such as turmeric; to new fermentation routes for natural yellows, reds and purple dyes; and to rosemary and monk fruit as a preservative and sweetener, respectively, the article states. Natural green and blue food colorings are harder to come by, but researchers are finding sources for these as well. Last summer, M&Ms candy maker Mars got the OK from the U.S. Food and Drug Administration to color their blue treats with an extract from blue-green algae.
Scientists are also investigating new natural ways to preserve meat, produce vanilla and sweeten foods without the calories.
The Latest on: From artificial to natural
via Google News
The Latest on: From artificial to natural
- A zoo has been trying to get two pandas to mate for 10 years. When coronavirus shut the zoo down, the pandas finally didon April 7, 2020 at 9:41 am
Hong Kong. Zoo officials announced Monday that after 10 years of attempts at natural mating, and "through trial and learning," the two have finally succeeded.
- Pollen-based 'paper' holds promise for new generation of natural componentson April 6, 2020 at 12:10 pm
artificial muscles, and electric generators. Combined with digital printing, pollen paper may hold promise for the fabrication of a new generation of programmable natural actuators - components in a ...
- Artificial light in the Arcticon April 6, 2020 at 9:29 am
But as the climate changes and human activities increase in the Arctic, natural light sources -- such as the moon, the stars and the aurora borealis -- are being masked by much stronger illumination ...
- Apple acquires AI startup Voysis to improve Siri’s natural language skillson April 3, 2020 at 2:56 pm
The latest is an artificial intelligence startup that could help Apple improve Siri’s skill at understanding natural language. Noted by Bloomberg, the Irish company Voysis has been working on ...
- Apple Acquires AI Startup to Better Understand Natural Languageon April 3, 2020 at 2:17 pm
Apple Inc. acquired Voysis, an artificial intelligence startup that developed a platform for digital voice assistants to better understand people’s natural language.
- Artificial Flower Market to Watch: Spotlight on Nearly Natural, Gold Eagle, Ngar Tat Production Factoryon April 3, 2020 at 12:37 pm
The report provides key statistics on the market status, size, share, growth factors of the Artificial Flower. This Report covers the emerging player's data, including: competitive situation, sales, ...
- How To Leverage Artificial Intelligence And Machine Learning During A Pandemicon April 2, 2020 at 7:08 am
After the COVID 19 crisis is over, business success or failure may come down to whether companies have taken advantage of Artificial Intelligence (AI) and Machine Learning (ML) technologies.
- Artificial Intelligence in Retail Market Projected to Grow with a CAGR of 35.9% Over the Forecast Period, 2019-2025 - ResearchAndMarkets.comon April 1, 2020 at 7:55 am
DUBLIN--(BUSINESS WIRE)--The "Artificial Intelligence in Retail Market by Product (Chatbot, Customer Relationship Management), Application (Programmatic Advertising), Technology (Machine Learning, ...
- 6 Ways to Use Artificial Intelligence in HRon March 18, 2020 at 6:21 am
Artificial intelligence (AI ... Looking forward, AI can be used for many different purposes. Natural language interfaces can be used to “read” resumes without the need for tedious keywords ...
- Sunlight and Sunbeds – natural and artificial UV radiationon March 10, 2020 at 11:05 pm
Light from a tanning bed is the same as from the natural sun Depending on the model, the output of a modern tanning bed is practically the same to the one of the sun (the 0.3 W/m 2 irradiation ...
via Bing News