If you think keeping up with what’s happening via Twitter, Facebook and other social media is like drinking from a fire hose, multiply that by 7 billion — and you’ll have a sense of what Court Corley wakes up to every morning.
Corley, a data scientist at the Department of Energy’s Pacific Northwest National Laboratory, has created a powerful digital system capable of analyzing billions of tweets and other social media messages in just seconds, in an effort to discover patterns and make sense of all the information. His social media analysis tool, dubbed “SALSA” (SociAL Sensor Analytics), combined with extensive know-how — and a fair degree of chutzpah — allows someone like Corley to try to grasp it all.
“The world is equipped with human sensors — more than 7 billion and counting. It’s by far the most extensive sensor network on the planet. What can we learn by paying attention?” Corley said.
Among the payoffs Corley envisions are emergency responders who receive crucial early information about natural disasters such as tornadoes; a tool that public health advocates can use to better protect people’s health; and information about social unrest that could help nations protect their citizens. But finding those jewels amidst the effluent of digital minutia is a challenge.
“The task we all face is separating out the trivia, the useless information we all are blasted with every day, from the really good stuff that helps us live better lives. There’s a lot of noise, but there’s some very valuable information too.”
The work by Corley and colleagues Chase Dowling, Stuart Rose and Taylor McKenzie was named best paper given at the IEEE conference on Intelligence and Security Informatics in Seattle this week.
Immensely rich data set
One person’s digital trash is another’s digital treasure. For example, people known in social media circles as “Beliebers,” named after entertainer Justin Bieber, covet inconsequential tidbits about Justin Bieber, while “non-Beliebers” send that data straight to the recycle bin.
The amount of data is mind-bending. In social media posted just in the single year ending Aug. 31, 2012, each hour on average witnessed:
- 30 million comments
- 25 million search queries
- 98,000 new tweets
- 3.8 million blog views
- 4.5 million event invites
- 7.1 million photos uploaded
- 5.5 million status updates
- The equivalent of 453 years of video watched
Several firms routinely sift posts on LinkedIn, Facebook, Twitter, YouTube and other social media, then analyze the data to see what’s trending. These efforts usually require a great deal of software and a lot of person-hours devoted specifically to using that application. It’s what Corley terms a manual approach.
Corley is out to change that, by creating a systematic, science-based, and automated approach for understanding patterns around events found in social media.
It’s not so simple as scanning tweets. Indeed, if Corley were to sit down and read each of the more than 20 billion entries in his data set from just a two-year period, it would take him more than 3,500 years if he spent just 5 seconds on each entry. If he hired 1 million helpers, it would take more than a day.
But it takes less than 10 seconds when he relies on PNNL’s Institutional Computing resource, drawing on a computer cluster with more than 600 nodes named Olympus, which is among the Top 500 fastest supercomputers in the world.
“We are using the institutional computing horsepower of PNNL to analyze one of the richest data sets ever available to researchers,” Corley said.
The Latest Bing News on:
Social media analysis tool
- Social Media Intelligence; as a Comprehensive Monitoring Tool for Emerging Threatson November 25, 2020 at 8:42 pm
A critical component of The K Street Group's worldwide risk mitigation, protective services, and investigations is rooted ...
- The 15 Best E-Commerce Marketing Toolson November 23, 2020 at 4:00 pm
This guide includes the 15 best e-commerce marketing tools for business, an explanation of how to use them and the benefits they offer your company.
- Forensics Experts Used Social Media to Reconstruct Exact Cause of the Tragic Beirut Explosionon November 20, 2020 at 10:13 am
Forensic experts were able to use the considerable number of videos shared on social media to reconstruct the exact cause of the tragic explosion that took over 200 lives.
- Social Media Publishing Tools Marketon November 9, 2020 at 3:33 am
Social media publishing tools help businesses create ... The "Global Social Media Publishing Market Analysis to 2027"? is a specialized and in-depth study of the social media publishing market ...
- Attack Surface Analysis of 3 Social Media Giantson November 8, 2020 at 12:24 pm
For this study, we ran the 22,785 subdomains on a bulk WHOIS lookup tool to see if there are records ... on the hidden domain footprints of three social media platforms, it does show that attack ...
- Social media can guide public pandemic policy, research findson November 5, 2020 at 12:56 pm
Professor Yigitcanlar said the study concluded social media analytics are a valuable tool in understanding the thoughts and actions of the public during a pandemic. Co-author and QUT PhD student ...
- Top 7 Social Media Analytics Tools for 2020 – and Beyond!on November 5, 2020 at 9:39 am
This article will discuss the things to consider when choosing social media management and analytics tools, as well as the leading tools today. Factors to Consider When Selecting the Right Social ...
- Delay of Presidential Election Result Casts Spotlight on Social Media’s Misinformation Problemon November 4, 2020 at 11:44 am
However, Macpherson is optimistic about the ways that social media companies, as well as media outlets, are implementing their fact-checking tools, saying that the platforms “are so far showing ...
- New Analysis from Falcon.io Highlights Social Media Trends Around the U.S. Presidential Electionon November 3, 2020 at 8:08 am
View Falcon.io's full social media analysis and subscribe to Cision's ... it was interesting to use our own tools to take a deep look at what content seems to be resonating most with the public." ...
- Explore the Twitter interactions of US politicians with this social network toolon October 28, 2020 at 5:00 pm
Mozilla and the SMAT (Social Media Analysis Toolkit ... and suspicious influences. The tool’s creators selected the seed politicians from Twitter lists compiled by C-SPAN (Cable-Satellite ...
The Latest Google Headlines on:
Social media analysis tool
The Latest Bing News on:
SociAL Sensor Analytics
- Nearly 20% of all mobile game downloads in the world this year were from Indiaon November 25, 2020 at 12:20 am
Indians clocked 7.3 billion game downloads between January and September. Tencent-owned PUBG and InnerSloth's Among Us are all the rage.
- Patented Pandemic-Era Safe Workplace Technology Opened to Developerson November 24, 2020 at 4:00 am
Wearable technology company Kinetic has patented its social-distancing and contact-tracing system that serves as a new part of its Reflex solution, and it has release ...
- Supply Chain Analytics Market 2020:Complete Data Analysis across the Region and Globe, Opportunities and Growth Forecast 2023on November 23, 2020 at 11:02 am
The Supply Chain Analytics Market is estimated to record a significant growth throughout the forecast period. The ...
- Conservatives grumbling about censorship say they’re flocking to Parler. They told us so on Twitter.on November 23, 2020 at 10:00 am
Trump Internet can’t stop talking about their exodus from Big Tech. But very few of them have actually abandoned their long-time social media homes.
- Aurora Mobile Partners with Lilith Games to Drive User Growth and User Engagement for Hit Game “Rise of Kingdoms”on November 19, 2020 at 2:36 am
(GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading mobile developer service provider in China, today announced that it has entered into a partnership ...
- The Technology 202: Expect more tech executive grillings in the next Congresson November 18, 2020 at 6:06 am
Tech CEOs can expect more demands to appear on Capitol Hill in the next Congress. The one sure takeaway from Tuesday's hearing featuring two of Silicon Valley's biggest heavyweights is that Washington ...
- If Mark Zuckerberg repeats himself, don’t be surprised.on November 17, 2020 at 6:47 am
Facebook’s chief executive has appeared in front of lawmakers so many times that he has become a pro at handling questions.
- Honeywell Launches New Products To Improve Air Quality In Commercial Buildingson November 17, 2020 at 6:00 am
Honeywell today expanded its holistic Healthy Buildings Air Quality offering to help improve and measure commercial building indoor air quality with the introduction of Honeywell Electronic Air ...
- Dissecting C3.ai’s secret sauce: less about AI, more about fixing Hadoopon November 16, 2020 at 7:50 am
While C3.ai claims to be an AI company, its patented technology is really a platform-as-a-service for the Internet of Things with some fairly standard AI mixed in.
- Conservatives flock to 'alt' social media in US election disputeon November 15, 2020 at 2:47 am
(UPDATED) 'The dynamic is clear – conservatives are upset at content moderation, particularly against the president,' says a professor specializing in politics and social media ...