Royal Holloway, University of London has joined an international team of researchers to develop a new way of conducting psychological and social research.
Instead of bringing people into laboratories the team has launched an iPhone/iPad app that people can download for free in English, French and Dutch.
The app, called the “Science XL: Test your word power,” adapts a classic behavioural psychology experiment for iPhone or iPad use. The user can test his or her word power by deciding whether each word presented is a real word or a non-word. The application measures accuracy and importantly the time taken to make such decisions, i.e reaction time.