In June, Twitter users were mourning Michael Jackson before major news outlets reported his death. And, this month, as much of the nation was riveted by images of a balloon believed to be carrying a 6-year-old boy, every twist and turn was tweeted and retweeted instantaneously, drowning out just about everything else on the site.
As major events unfold, Twitter, Facebook and other similar services are increasingly becoming the nation’s virtual water coolers. They spread information quickly, sometimes before the mass media do, and their ricocheting bursts of text and links become an instant record of Americans’ collective preoccupations.
It’s no wonder, then, that pundits and investors are salivating over the prospect of an effective way to search this information. Twitter, of course, has its own search engine. But others with names like OneRiot, Collecta and Topsy are also vying to become the Google of real-time search.
Not to be outdone, Google and Microsoft reached separate agreements last week to bring Twitter posts to their search engines.
For all the buzz, however, one question remains unanswered: How easily can real-time search turn into real cash?
No one doubts that helping users find fresh, up-to-the-minute content on the Web is valuable. But plenty of other valuable Web services — including content sites, free Web e-mail and social networks — have struggled to find effective business models.
Check this out: Social Media Graveyard
The Latest on: Search engines
via Google News
The Latest on: Search engines
- Google Quietly Rolls Out Combined Audience Targeting for Search Campaignson November 16, 2019 at 9:03 am
Advertisers are seeing combined audience targeting for search campaigns in their Google Ads accounts. Although Google has not made a formal announcement, digital marketing consultant Steven Johns ...
- Google exercises more direct control over search results than it has admitted, report claimson November 15, 2019 at 4:53 pm
The report could add fuel to conservatives' claims of bias and censorship by Google based on how it determines what content surfaces in its search engine and on its video platform, YouTube. CNBC ...
- WSJ report about Google search manipulation gets a lot wrongon November 15, 2019 at 2:21 pm
But neither do we agree that it’s the corrupt entity portrayed in a highly charged Wall Street Journal (WSJ) article that appeared Friday. Search Engine Land will offer more perspective on the WSJ ...
- Google reportedly manipulates search results to hide controversial subjects and favor big businesson November 15, 2019 at 8:36 am
A new report in the Wall Street Journal highlights some major issues with Google's ubiquitous search engine, Google Search.
- Search Result Data Made Easy With Serpstackon November 15, 2019 at 5:03 am
serpstack is a tool that provides valuable information about search results. “SERP” is an acronym that stands for Search Engine Results Page. What serpstack can do is search for a query and then ...
- Google's regulatory headaches just got worse as the probe by 48 states expands to include Android and searchon November 14, 2019 at 1:22 pm
50 state attorneys general expand their investigation of Google to look at potential anticompetitive behavior in search and Android businesses.
- Google Uses BERT Technology To Develop Its Search Resultson November 14, 2019 at 10:00 am
Google has recently gone live with their latest update that involves the use of BERT technology in search engine results. According to HubSpot, Google processes over 70 000 search inquiries per second ...
- Understanding referrer clicks and how they can skew search engine market shareon November 13, 2019 at 8:09 am
These redirected clicks can cause discrepancies and confusion in click reports. Consider this: a recent post from StatCounter shows a search engine market share of Google 88.37% and Bing 6.07%. At the ...
- Regulator censures Bytedance’s search engine for smearing national heroon November 12, 2019 at 1:53 am
Details: In a post on its official WeChat account, the internet regulator said that the search engine on Jinri Toutiao linked to slanderous search results about Fang Zhimin, who is officially ...
via Bing News