America has to start making things or the economy won’t work
In some ways, Agassi is even more ambitious than Elon Musk—you know, the guy who builds rockets and $100,000 electric sports cars. Agassi wants to re-engineer the entire auto and oil infrastructure with electric cars, charging stations, battery replacement stations (staring robots who actually change the battery for you) and sophisticated software to keep it all running—one country at a time. His company is called Better Place, and while some have accused Agassi of being an egomaniac, I give him huge props for walking away from one of the most powerful jobs in the tech world to start a new company that was this hard to pull off.
I last interviewed Agassi several years ago on stage when he was at SAP, and I was covering the oh-so-sexy enterprise software beat for BusinessWeek. If memory serves, we were good-naturedly sparring about whether Oracle’s acquisition strategy would work. (I’d argue I was right.) But I have to say, I like this Shai better. He made his name as an intense and gifted entrepreneur who wasn’t afraid to take risk and sometimes people like that are wasted inside big organizations, even if they have the top job. Agassi seemed inspired and unleashed compared to his SAP days. There’s more about Better Place itself and Agassi’s plan here.
But at the end of the third segment (embedded below), Agassi said something that’s been sticking in my head ever since: America has to start making things or the economy won’t work. He argues you don’t have a country with just a service economy to support it. I’m starting to fear that he’s right, especially spending time last month in China and this week in central Africa, both places where manufacturing and consumer goods industries are being built fresh and in incredibly innovative ways. It’s a bit like what you kept hearing after the dot com bust: When things turn south it’s good to have hard assets to fall back on.
Trust me, as I sit on a terrace in a landlocked African nation that has to import almost everything to great expense, America doesn’t want to get in the pure-consumer, non-producer game. And while some argue the intellectual work—ala thinking up the idea or doing the hard core engineering—is higher margin, it’s absurd and arrogant to think we’ve got a lock on the people who can do that kind of thinking.
This is clearly the biggest concern in the rust belt where thousands of manufacturing job are at risk. But if Agassi is right, Silicon Valley is in trouble too, because we hardly make anything anymore. Look at the semiconductor business: Most start-ups for the last ten years have been so-called “fabless” chip companies. And how many gadgets are made here? The great age of networking and telecom rollouts are over—instead monopolies are upping revenues by “metering” our broadband not rolling out a newer, faster infrastructure. Even outsourcing low-level software development to Balkan states contributes to this. It’s a win-win for now, but long-term emerging markets benefit more than we do.
Tech got in this situation for two reasons: technology advanced quickly enough we could outsource all the assembly and VCs liked it that way because it’s cheap. But there’s more than enough cash flowing around this Valley to fund a few risky, expensive manufacturing plays. Here’s what I’d like to see America start making again. Leave your ideas in the comments.
Related articles by Zemanta
- Better Place’s Automated Electric Car Battery Swap Station (treehugger.com)
- Shai Agassi Goes Canadian, eh, With Better Place in Ontario (greenprophet.com)
- Four Ways to Spur Innovation at Your Company (blogs.harvardbusiness.org)
- Shai Agassi: eMile’s and Electric Cars (whiteafrican.com)