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A Natural Obsession

By innovation2

Image by James Morrison via Flickr

Organic foods are exploding in popularity. But fears of biotechnology—and a widespread mistrust of science—won’t help efforts to create a truly sustainable agriculture.
When delegates from 192 nations arrive in Copenhagen in December for the UN COP15 summit, they will confront a 181-page draft negotiation text, 2,000 bracketed passages still in [...]

Scientists Set Out To Measure How We Perceive Naturalness

By innovation2

photo credit: net_efekt
Natural products are highly valued by consumers yet their properties have been difficult to reproduce fully in synthetic materials, placing a drain on our limited natural resources. Until now …
Scientists at the National Physical Laboratory (NPL) are working towards producing the world’s first model that will predict how we perceive naturalness. The [...]

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