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Publisher Lays Out Plan to Save Newspapers

By innovation2

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When Axel Springer, the founder of the German newspaper publishing business bearing his name, laid the cornerstone in 1959 for a high-rise headquarters in Berlin only steps away from the tense line separating East from West, people called him crazy, arrogant or both.
While the Berlin Wall has come and gone, Springer executives are [...]

Online Rally May Sidestep Newspapers

By innovation2

Image via Wikipedia

It was a good day for newspaper Web sites when Mercedes-Benz USA introduced its updated E-Class cars this summer. Mercedes bought out the ad space on the home pages of The Washington Post, The Wall Street Journal and The New York Times, and had those sites create special 3-D ads for them, at [...]