Google Options Make Masseuse a Multimillionaire »

SAN FRANCISCO, Nov. 11 — Bonnie Brown was fresh from a nasty divorce in 1999, living with her sister and uncertain of her future. On a lark, she answered an ad for an in-house masseuse at Google, then a Silicon Valley start-up with 40 employees. She was offered the part-time job, which started out at [...]

The web is better when it’s social »

The web is more interesting when you can build apps that easily interact with your friends and colleagues. But with the trend towards more social applications also comes a growing list of site-specific APIs that developers must learn.
OpenSocial provides a common set of APIs for social applications across multiple websites. With standard JavaScript and [...]

Why Google Turned Into a Social Butterfly »

FACEBOOK is an island. A most convivial island, with one’s classmates, friends, workmates and family members close at hand. An island that since May has been enlivened with entertaining fauna and flora in the form of minisoftware applications. But it’s still an island.
Suppose, however, that you could leave the island compound of a social networking [...]

Google and Friends to Gang Up on Facebook »

SAN FRANCISCO, Oct. 30 — Google and some of the Web’s leading social networks are teaming up to take on the new kid on the block — Facebook.
Read more . . . 

Google’s Response to Facebook: “Maka-Maka” »

Google may have lost the bidding war to invest in Facebook, but it is preparing its own major assault on the social networking scene. It goes by the codename “Maka-Maka” inside the Googleplex (or, perhaps, “Makamaka”).
Maka-Maka encompasses Google’s grand plan to build a social layer across all of its applications. Some details about Maka-Maka have [...]