Aurasma ‘augmented reality’ offers audience metrics, deeper engagement For its June issue, Bonnier’s Popular Science wanted to move past print constraints in its annual Invention Awards feature. Instead of integrating the more standard QR [...]
Popular Science Moves Beyond the QR Code
- May 27, 2012
- Popular Science Moves Beyond the QR Code
- Posted by innovation at 3:03 pm
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- Augmented Reality, Communications, Cool Stuff, Cutting-edge, Folio, FYI, Innovation, Promising
- Tagged with: additional content, android, android operating systems, annual invention awards, app download results, audience metrics, augmented reality, Aurasma, editor-in-chief jake ward, interactive content, invention awards, lack granular information, latest streaming news, popular science, popular science moves, popular science moves beyond the qr code, print constraints, QR Code, reality technology, science moves