media

Placecast Debuts Location-Based Mobile Marketing Technology ShopAlerts

For brick and mortar retail shops, the biggest challenge right now is actually getting foot traffic in their stores.
Earlier this week, The New York Times reported that retailer North Face is attempting to bring people into their stores by sending them text messages when they get near their retail outlets. That [...]

Tags: Location-Based Mobile Marketing, marketing service, marketing technology, mobile marketing, north face
Posted in Communications, Computers & Humans, Consider This, Innovation, Startups, TechCrunch, media | No Comments »

Water-Cooler Effect: Internet Can Be TV’s Friend

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Remember when the Internet was supposed to kill off television?
That hasn’t been the case lately, judging by the record television ratings for big-ticket events. The Vancouver Olympics are shaping up to be the most-watched foreign Winter Games since 1994. This year’s Super Bowl was the most-watched program in United States [...]

Tags: television ratings, television viewership, tv viewers, water-cooler effect, web traffic
Posted in Communications, Consider This, Innovation in Society, NY Times, media | No Comments »

Online Rally May Sidestep Newspapers

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It was a good day for newspaper Web sites when Mercedes-Benz USA introduced its updated E-Class cars this summer. Mercedes bought out the ad space on the home pages of The Washington Post, The Wall Street Journal and The New York Times, and had those sites create special 3-D ads for them, at [...]

Tags: ad space, advertising medium, aol, display advertising, doubleclick, Google, internet advertising, media specialist, mercedes benz, new york times, new york times company, wall street journal, washington post
Posted in Communications, Innovation Needed, NY Times, media | No Comments »

Future Of News? Newsroom As A Cafe

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Jeff Sonderman points us to the fascinating story of a newspaper in the Czech Republic that is experimenting with making newsrooms into cafes. One of my big complaints about newspapers these days is how little they’ve done to help enable their community to participate in the news process (whether it’s finding, writing, discussing, [...]

Tags: cafes, circulation, czech republic, Innovation, news cafe, news newsroom, newspapers, newsrooms, subscriptions
Posted in Communications, Consider This, Innovation, Innovation Needed, Shape of Things to Come?, Techdirt, disruptive innovation, media | No Comments »

‘Visual Walkman’ Offers Augmented Reality

“Augmented reality” involves mixing the real world with computer-generated images. The result is a kind of visual Walkman. Jurjen Caarls developed a prototype, which is the subject of a doctoral dissertation that he recently defended at Delft Univesity of Technology (The Netherlands).
One example of augmented reality is a special helmet, in which images are projected [...]

Tags: angular velocity, AR, augmented reality, camera angle, computer generated images, illusion, killer app, reality environment, velocity sensors, walkman
Posted in Communications, Computers & Humans, Consider This, Cutting-edge Research, Innovation, Science Digest / Science Daily, Shape of Things to Come?, disruptive innovation, media | No Comments »