Clicking a ‘Like’ button on Facebook can make people less likely to donate to a cause in the future, says research from UBC’s Sauder School of Business.
Would-be donors skip giving when offered the chance to show public support for charities in social media, a new study from the University of British Columbia’s Sauder School of Business finds.
“Charities incorrectly assume that connecting with people through social media always leads to more meaningful support,” says Sauder PhD student Kirk Kristofferson, who co-authored the forthcoming Journal of Consumer Research article.
“Our research shows that if people are able to declare support for a charity publicly in social media it can actually make them less likely to donate to the cause later on.”
The study results add fuel to recent assertions that social media platforms are turning people into “slacktivists” by making it easy for them to associate with a cause without committing resources to support it.
In a series of studies, researchers invited participants to engage in an initial act of free support for a cause – joining a Facebook group, accepting a poppy, pin or magnet or signing a petition. Participants were then asked to donate money or volunteer.
The Latest on: Slacktivism
Activism Groups Find New Strategies in Social Media - SouthFloridaGayNews.com
August 17, 2018 - Slacktivism is defined as “actions performed via the Internet in support of a political or social cause but regarded as requiring little time or involvement, e.g., signing an online petition or joining a campaign group on a social media website ...
The 11 Best Ways to Make a Difference in Portland this Week: August 15-21 - The Portland Mercury
August 15, 2018 - Transportation Equity Meeting Accessible and affordable transportation is a must for truly equitable communities. Learn about the most rampant transportation barriers in Portland and what you can do to help break them down, especially for the ...
Shaun King Is Everything Right About Social Media Activism - Study Breaks
August 7, 2018 - For many people across the globe, social media seems to carry a bad reputation as a tool used for sharing misinformed political information and openly allowing “slacktivism” to thrive. However, since the inception of the Black Lives Matter movement in ...
August 5, 2018 - ... percent of Americans feel that social networking sites are distracting and 71 percent of the American population says "social media makes people believe they're making a difference when they really aren't" — what's commonly referred to as ...
The people who walk on air - Livemint
August 4, 2018 - Slack is more about using your core muscles and concentrating to get from one point to the other, on a not-so-stable line,” says Mohit Tanwar, 32, the admin of Delhi-based Facebook group Slacktivism. Slacktivism was started five years ago by German ...
August 2, 2018 - For the record, researchers define slacktivism as “a willingness to perform a relatively costless, token display of support for a social cause, with an accompanying lack of willingness to devote significant effort to enact meaningful change.” (Davis ...
The 11 Best Ways to Make a Difference in Portland this Week: August 1-7 - The Portland Mercury
August 1, 2018 - Radical Financial Advice, Volunteer at the Oregon Food Bank, and Remember the Japanese Atomic Bombing Victims. by Emilly Prado. SUN 8/5: Yoga in the Park miodrag_ignjatovic / gety images ...
The Pros And Cons Of Slacktivism - MediaPost Communications
July 24, 2018 - Lately, I've grown to hate my Facebook feed. But I'm also morbidly fascinated by it. It fuels the fires of my discontent with a steady stream of posts about bone-headedness and sheer WTF behavior. As it turns out, I'm not alone. Many of us are morally ...
America's youth could put slacktivism behind us once and for all - Mashable
March 27, 2018 - It would have been much easier just to sign an online petition or tweet with the march's trending hashtag — in other words, engage in "slacktivism," or simple activism efforts that require little action and, ultimately, have little impact. But after ...
Slacktivism is over. The #NeverAgain movement is about what's next - CNN
March 26, 2018 - If the March for Our Lives put an end to slacktivism, it was the Women's March that opened the door for its departure. And if the March for Our Lives makes any long-term difference, it will do so as a natural evolution of a form of democratic protest ...
