Clicking a ‘Like’ button on Facebook can make people less likely to donate to a cause in the future, says research from UBC’s Sauder School of Business.
Would-be donors skip giving when offered the chance to show public support for charities in social media, a new study from the University of British Columbia’s Sauder School of Business finds.
“Charities incorrectly assume that connecting with people through social media always leads to more meaningful support,” says Sauder PhD student Kirk Kristofferson, who co-authored the forthcoming Journal of Consumer Research article.
“Our research shows that if people are able to declare support for a charity publicly in social media it can actually make them less likely to donate to the cause later on.”
The study results add fuel to recent assertions that social media platforms are turning people into “slacktivists” by making it easy for them to associate with a cause without committing resources to support it.
In a series of studies, researchers invited participants to engage in an initial act of free support for a cause – joining a Facebook group, accepting a poppy, pin or magnet or signing a petition. Participants were then asked to donate money or volunteer.
The Latest on: Slacktivism
GDPR means I am finally free. I haven't received an email for one hour and nine minutes - iNews
May 25, 2018 - It was like popping into an alternate universe where slacktivism actually accomplishes anything. It was the only time in the history of the world where ignoring a problem actually made it go away. If only the same could be said for the infected cyst ...
The 11 Best Ways to Make a Difference in Portland this Week: May 23-29 - The Portland Mercury
May 23, 2018 - On May 30, 1942, a catastrophic flood destroyed homes and displaced the residents of Vanport City, Oregon—the second largest city in the state at the time. This six-day festival is jam-packed with vital, interactive, and educational events including ...
The 12 Best Ways to Make a Difference in Portland this Week: May 16-22 - The Portland Mercury
May 16, 2018 - Sign up for Free Mental Health Training, Nosh on Israeli Food for Palestine Children's Relief, and Celebrate One Year of Pueblo Unido PDX. by Emilly Prado. WED 5/16: Kat Blaque at PSU Kat Blaque ...
Environmental "slack-tivism" in 2018 - The Michigan Daily
May 9, 2018 - This is “slacktivism,” or the watered-down support for an issue that requires only the most minimal effort, such as expressing opinions on social media. This is how our generation takes action. Is it true that millennial Wolverines are lazily riding a ...
Animal activism in the time of social media - YourStory.com
May 8, 2018 - For many, social media has become an outlet for spreading ill-informed social opinions and misguided facts to an audience that already agrees with one's own ideas and concepts. This bare-minimum style of advocacy, known as slacktivism, has been on the ...
Where Do You Fall On The Starbucks Spectrum? - The Daily Caller
May 7, 2018 - ... brings us to this quiz. Are you the type of person who tolerates the pricey black coffee just to get a caffeine fix, or do you love Starbucks' foray into social issues? Take the quiz below to see where you fall on the Starbucks spectrum of activism ...
The 12 Best Ways to Make a Difference in Portland this Week: May 2-8 - The Portland Mercury
May 2, 2018 - Y.E.P. presents Third Annual Community Police Forum Youth Educating Police (Y.E.P.) is a youth-led grassroots organization that seeks to disrupt the tensions and confrontations between police and teens. Each year they host a community forum and panel ...
Panelists at CU's Conference on World Affairs confront 'slacktivism' - Boulder Daily Camera
April 11, 2018 - There's an unofficial, modern term for the way millions of people engage in support of various political causes every day: slacktivism. Wednesday at the University of Colorado's Conference on World Affairs, a panel of speakers with different ...
America's youth could put slacktivism behind us once and for all - Mashable
March 27, 2018 - It would have been much easier just to sign an online petition or tweet with the march's trending hashtag — in other words, engage in "slacktivism," or simple activism efforts that require little action and, ultimately, have little impact. But after ...
Slacktivism is over. The #NeverAgain movement is about what's next - CNN
March 26, 2018 - If the March for Our Lives put an end to slacktivism, it was the Women's March that opened the door for its departure. And if the March for Our Lives makes any long-term difference, it will do so as a natural evolution of a form of democratic protest ...
