Clicking a ‘Like’ button on Facebook can make people less likely to donate to a cause in the future, says research from UBC’s Sauder School of Business.
Would-be donors skip giving when offered the chance to show public support for charities in social media, a new study from the University of British Columbia’s Sauder School of Business finds.
“Charities incorrectly assume that connecting with people through social media always leads to more meaningful support,” says Sauder PhD student Kirk Kristofferson, who co-authored the forthcoming Journal of Consumer Research article.
“Our research shows that if people are able to declare support for a charity publicly in social media it can actually make them less likely to donate to the cause later on.”
The study results add fuel to recent assertions that social media platforms are turning people into “slacktivists” by making it easy for them to associate with a cause without committing resources to support it.
In a series of studies, researchers invited participants to engage in an initial act of free support for a cause – joining a Facebook group, accepting a poppy, pin or magnet or signing a petition. Participants were then asked to donate money or volunteer.
The Latest on: Slacktivism
Lecture series will focus on the 1960s, the 'decade that changed the world' - OrilliaMatters
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October 7, 2018 - Once derided for their hashtag "slacktivism," movements powered in large part by millennials on social media have directed political action and activism towards causes like #LoveWins, #BlackLivesMatter and #MeToo. It's perhaps an omen of what's to come.The Mothers Are Coming And They Will Change The World - Forbes
October 6, 2018 - Ladder Up Engagement The snowflake model allows individuals to engage with social action on their own terms, and also helps bridge the tricky divide between “slacktivism” and taking it to the streets. I'm a digital political consultant and I'm often ...- October 4, 2018 - Most of their campaigns amount to little more than online slacktivism. A few tweets. A couple comments. Maybe some negative reviews. Mercy For Animals activists were instructed to tweet out the anti-fishing #bandeathnets hashtag on August 13th.
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Slacktivism or Activism? - East Hampton Star
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July 24, 2018 - Lately, I've grown to hate my Facebook feed. But I'm also morbidly fascinated by it. It fuels the fires of my discontent with a steady stream of posts about bone-headedness and sheer WTF behavior. As it turns out, I'm not alone. Many of us are morally ...
America's youth finally destroyed slacktivism - Mashable
March 27, 2018 - It would have been much easier just to sign an online petition or tweet with the march's trending hashtag — in other words, engage in "slacktivism," or simple activism efforts that require little action and, ultimately, have little impact. But after ...Slacktivism is over. The #NeverAgain movement is about what's next - CNN
March 26, 2018 - That in and of itself is an antidote to slacktivism, which sees no necessary action beyond a post, share or like. The #NeverAgain movement could have gone down that path -- after all, it is literally a hashtag. But in the days following the February 14 ...