Eric Schmidt Backs #waywire
A new start-up coming out of stealth today — backed by big names like Oprah Winfrey, LinkedIn CEO Jeff Weiner, First Round Capital and Eric Schmidt’s Innovation Endeavors — hopes to create a platform for teens to share important and relevant information about their lives.
In other words, #waywire wants to be a media company where teens and young adults can share user-generated content, kick off a debate and spur discussion.
“There’s a big void out there,” said #waywire’s Founder and CEO Nathan Richardson. “There’s a lot of people using social utilities to say things, but very few places are bringing context around it.”
Richardson said his company is targeting millennials — a generation of people who grew up completely wired and never read news from a paper, make calls from a landline or take pictures that require developing.
“There’s an opportunity to give them the way to give them a place to upload user-generated content that matters to them and marry it with curated content to give context and then anchor with original content,” Richardson added.
One of those contributors will be Newark, N.J., Mayor Cory Booker, who is also one of the company’s founders.
via All Things D – Tricia Duryee
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