May 022011
 

An online auction site that allows customers to buy, sell, browse and track modern and contemporary art from 18 galleries across Australasia in 3D was launched last week.

The site, www.ocula.com, will also feature market news, facilitate private sales and provide real time market data, including comparable sales results through a live feed to the Australian Art Sales Digest, news on artists and exhibitions and reviews.

Users will also be able to share information on their favourite galleries and artists on social media sites through Ocula, create a profile personalised to their specific tastes and receive alerts when works by favourite artists are listed for sale. The Kiwi-made technology was developed by Auckland digital designers Exhibbit.

Ocula co-founder Simon Fisher said the site would become a one-stop shop for art lovers in the way the NZX is for investors.

Ocula has two main categories: works available for sale through individual galleries and an auction site where customers can bid and buy through the site itself.

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