Two years ago, crowd-funding phenom Kickstarter launched with a handful of projects.
Anyone with an idea for a film, album, art project, or product could make their pitch, say how much they needed to get started, and ask for pledges. Once the minimum amount needed was pledged, the project would get started. Today is Kickstarter’s birthday, and it is releasing some stats.
Over the past two years, $53 million has been pledged for 20,371 projects. Of that money, $40 million has been collected, going towards 7,496 successful projects (meaning they raised enough money to get off the ground). Over the same time period, 9,700 projects were unsuccessful and 3,175 are still live.
That means Kickstarter projects overall have a 43 percent success rate, and 85 percent of money that is pledged ends up being collected. The money pledged on Kickstarter is growing steeply (see chart). In March, $7 million was pledged, up from about $5 million in February, and $4 million in January. April will be even bigger.
The number of new projects also keeps on climbing. There are more than 2,000 projects added every month, double the rate a year ago.