If you have not yet heard of the horror movie “Paranormal Activity,” you will soon. It is about to become the first major studio film to be released nationwide as the result of online requests from the public.
The film is about a young couple that becomes convinced that a demonic presence lurks in their bedroom at night, so they decide to set up a video camera to catch it. The movie was shot on an extremely low budget of $10,000 and opened at the end of September with midnight screenings in just 13 small college towns.
The company behind the viral buzz is Eventful, a venture-backed start-up in San Diego hired by Paramount Pictures, the movie’s producer. Eventful provides a service that lets performers ask their fans where they should appear. For between $30,000 and $250,000, Eventful builds and hosts a Web page where people can vote by clicking on a button that says “Demand it!”
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