We’re big fans of Clicker, a comprehensive search engine for TV content on the web. Clicker, which made its debut at TechCrunch50 last fall, indexes over 650,000 full length TV episodes spanning 10,000 shows The startup also recently started indexing live programming on the web. Today, the startup is taking its online video guide to the next level with launch of Clicker Social, which allows people to discover, share, rate, discuss, and check-in to shows on Clicker and third party partner sites, and Clicker Mobile, which allows users to access Clicker’s service through free Android and iPhone apps.
Clicker Social aims to help people discover what’s worth watching from their social circle. People can follow their friends’ activities on Clicker, or follow users they don’t know, but who share their tastes in television and movies. Clicker users establish their own Profile page to designate their playlists, friends, recommendations, interests and recent activities on Clicker. Similar to Twitter, users can “follow” other users to see their recommendations and playlists. Clicker also allows users to import their social networks via Facebook Connect (with Twitter OAuth soon to follow) so that they don’t have to recreate their own social graph on the site.
One of the most significant features Clicker Social is the ability to “check-in” to shows that users are watching, similar to a check-in to a restaurant or bar on Foursquare. While the check-in button will be available throughout Clicker.com, its mobile site and on apps, the check-in feature will also be available on partner sites. Partners include Break Media, Brightcove, Ooyala, PBS, PopSugar, Revision3, ThisWeekIn, Next New Networks, The Onion, Vator TV and our own online video channel TechCrunchTV.