Placing internet ads on websites will be easier and more profitable in the future thanks to a new technology developed at the University of Toronto that allows ads to be resized to fit any available website space.
Internet ads are currently only available in three or four specific sizes, meaning websites must be designed around the ads. The size restrictions greatly limit ad placement options and affect the way ads look on devices such as the iPhone and iPad.
But a new technology, developed by UofT Electrical and Computer Engineering associate professor Parham Aarabi, enables ads to be resized automatically to conform to any web space. Aarabi will present the concept at the World Wide Web 2010 Conference in late April in Raleigh, North Carolina.