Site Diverts Shopping Money to Charities
Sunday, December 13th, 2009
- Image by Ludwig Gatzke via Flickr
A new Web site lets people donate to charity the money they would have spent on, say, that $44.50 Henley sweater from the Gap — or, better yet, the $250,000 his-and-hers ICON aircraft that Neiman Marcus is selling this year.
BRAC USA, the American arm of a Bangladeshi development and aid organization, started the site, www.whatididnotbuy.org, on Thursday.
“What we’re trying to do,” said Susan Davis, the president and chief executive of BRAC USA, “is emphasize how much you could help accomplish with an amount of money that you might otherwise spend on something you or someone else might not really want or need.”
As of midday Friday, 89 people had contributed roughly $500 using the site, forgoing items like a blender, Champagne, power tools and a flat-screen television.
Lucy Bernholz, a nonprofit and philanthropic consultant, said she saw the new Web site as a reaction to the growth of embedded giving, in which companies promise to donate part of the proceeds from the sale of specific items. “Walgreens will no longer stand between me and my gift, which I like,” Ms. Bernholz said.
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