BYD’s Incredibly Sensible House of the Future
Sunday, October 18th, 2009
SHENZHEN, CHINA– One of my very early posts for TechCrunch referenced the “futurism” of 1950s Americana, where companies like Monsanto and Disney played out dreamy visions of a new automated way of living that never quite came true. I’m writing this post from Shenzhen, in Southern China—a place whose jaw-droppingly impractical-yet-beautiful architecture and building-size LED-lit billboards make the city look like it could be the set for just that kind of dreamy science fiction megatropolis. (Example? The other night I had drinks outside the InterContinental’s bar, which is shaped like a huge pirate ship
.)
So imagine my expectations when I set out to see BYD’s “Village of the Future.” BYD—for those who don’t know—is a Chinese powerhouse of battery innovation with more than 130,000 employees, roughly 10% of whom work in R&D. The company is a living, breathing reality check to Westerners who think Southern China is merely a hub for assembling the technology U.S. designs. My BYD guide told me that the company gets at least one member of Western media coming through the office a week, many of them shocked that a Chinese company could be so innovative.
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