A Few Dollars at a Time, Patrons Support Artists on the Web
Tuesday, August 25th, 2009Earl Scioneaux III is not a famous music producer like Quincy Jones. He is a simple audio engineer in New Orleans who mixes live albums of local jazz musicians by day and creates electronic music by night. He had long wanted to pursue his dream of making his own album that married jazz and electronica, but he had no easy way to raise the $4,000 he needed for production.
Then he heard about Kickstarter, a start-up based in Brooklyn that uses the Web to match aspiring da Vincis and Spielbergs with mini-Medicis who are willing to chip in a few dollars toward their projects. Unlike similar sites that simply solicit donations, patrons on Kickstarter get an insider’s access to the projects they finance, and in most cases, some tangible memento of their contribution. The artists and inventors, meanwhile, are able to gauge in real time the commercial appeal of their ideas before they invest a lot of effort — and cash.
“It’s not an investment, lending or a charity,” said Perry Chen, a co-founder of Kickstarter and a friend of Mr. Scioneaux. “It’s something else in the middle: a sustainable marketplace where people exchange goods for services or some other benefit and receive some value.”
Mr. Scioneaux, who ultimately raised $4,100, offered a range of rewards to his supporters: for a $15 payment, patrons received an advance copy of the album; for $30, they got a personal music lesson as well. A payment of $50 or more got both of those, and a seat at Mr. Scioneaux’s dinner table for a bowl of his homemade gumbo and a chance to listen to some of his studio recordings. “I didn’t expect people to be all over that one,” he said, “but it sold out almost immediately.”
That sense of inclusion is an important part of the appeal to Kickstarter’s supporters, who don’t get a tax deduction for their payments. Mr. Scioneaux’s dozen or so dinner guests included Mark Barrilleaux, an engineer from Houston, and his wife, Janet, a retired nurse, who put up a total of $100. “We decided it’d be worth it for the entertainment value and the opportunity to participate in a musical production,” said Mr. Barrilleaux. “I’m a petroleum engineer. How else could I join the music business?”
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