An Online Scheduling System for Appointments that Everyone Can Use

BookFresh Is OpenTable For Everything Else

In the online reservation space, you probably know about OpenTable. The restaurant reservation service’s IPO in a time of drought for IPOs, made big headlines. Now imagine OpenTable for just about everything besides restaurants. That’s BookFresh.

Who might need such a service? A lot more services and individuals than you may realize. While most services have some sort of scheduling system, many aren’t optimized, and can’t adapt on the fly to openings/changes. Massage therapists, dentists, doctors are all perfect examples of who could use such a system, founder Ryan Donahue tells us. He notes that health and beauty has been a particularly hot area.

He knows that because the service has actually been around for a little while, but it was formerly know as HourTown. But BookFresh is a much better name for the service because, “appointments are much like produce items in a grocery store, it’s a perishable thing,” Donahue says.

And a name change isn’t all that in-store for users. BookFresh wants to be the main platform for all online appointment booking on the web. As such, they’ve created APIs to let developers of sites take advantage of their tools. But you don’t have to be a developer to implement the service, anyone can do it with a simple line of code added to their site. This is important because a lot of people BookFresh is targeting are one-person or small operations, that probably don’t have a web development team.

Read more . . .

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Tags: appointment booking, appointments, Innovation, online reservation, reservation service, reservation space, restaurant reservation, scheduling system, web development team

This entry was posted on Friday, June 26th, 2009 at 10:58 am and is filed under Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.