An Example of Micro Payments as the Wave of the Future: Games

Mochi Media Launching Payments Platform For Flash Games. Early Results Are Stunning

Mochi Media continues to quietly build out monetization and reporting tools for Flash game developers. In May we reported on the big growth in their ad network – over 100 million people a month now play games that include their ads. You can find their games on big sites like Hi5, RockYou and Meebo. We’ve heard that games that include Mochi Media stats or advertising products are played over 1.5 billion times a month.

These games are embedded on publisher sites and are very often “borrowed” by other sites who just lift the Flash files. So it’s important that the game files generate revenue directly. Ads served by the publisher around the game aren’t reliable. Mochi Media puts the ads directly into the games, so even if they are ripped off, the ads still show and create revenue.

The problem is these ads don’t make a whole lot of money – the industry average is around $0.50 per 1,000 game plays.

To fuel revenue growth to developers (and therefore Mochi Media), the company has launched a payments platform called MochiCoins with a handful of game developers. MochiCoins lets developers charge for game upgrades – users can pay for coins via credit card, PayPal or SuperRewards, and the coins that then be used to purchase upgrades in games.

The early results, we’ve heard from someone close to a game developer on the platform, are stunning.

Read more . . .

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Tags: coins, flash game, flash games, future games, game developer, game developers, Innovation, micro payments, rockyou

This entry was posted on Friday, June 26th, 2009 at 8:52 am and is filed under Gaming, Innovation, economics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.