Selling Innovation: How you can improve your skills?
Saturday, May 16th, 2009
- Image via Wikipedia
Chances are you are required, on a regular basis, to sell ideas. Time and again in my work as an innovation coach, I see that the ability to build the buy-in for our ideas is a key determinant of success. Here are six suggestions on how you can improve your skills:
1. Realise that selling ideas is job one. Successful innovators know that selling is a constant need and never-ending requirement.
2. Focus on benefits, not features. Will your new product or service save customer time, improve their social standing, solve a problem better than existing solutions? Prospective buyers don’t care a whit how your gizmo works, until they buy the benefits.
Related articles by Zemanta
- State of the Innovation Nation, 2008 (michaelgeist.ca)
- How Is Innovation Holding up During the Economic Recession? (futurelab.net)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_b.png?x-id=9152c452-04b2-447f-84b6-7b2ce48b647d)
Random Posts:
- LPD: Prysm’s New Acronym Promises Huge Screens, 75% Less Power Consumption
- Carbon nanotubes used to make batteries from fabrics
- NAVTEQ study shows traffic-enabled navigation saves drivers four days a year
- Letting a thousand flowers wither
- Open Source as a Model for Business Is Elusive
Link To This Post
1. Click inside the codebox2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox
powered by Linkubaitor
Related posts:
