Tesla Motors, the automobile startup with backers that include Sergey Brin and Larry Page, held a party tonight to mark the launch of its Menlo Park storefront. The store, which is the company’s second, will be open to the general public beginning this Tuesday.

Despite Tesla Motors’ well deserved reputation as a high-end car manufacturer, it is still very much a startup - the company’s $150 million in funding pales in comparison to coffers held by large automobile companies like Ferrari. As a result, Tesla has strived to create a atmosphere of style and sophistication at its showrooms without breaking the bank.

The new dealership is situated in Menlo Park, about 5 minutes away from downtown Palo Alto and Stanford University. The interior of the building is designed to be “industrial chic” - a strange mix of luxurious furniture (white leather sofas, marble tables) and the trimmings of a basic garage (concrete walls, exposed wooden ceilings). It works surprisingly well, keeping the store’s high-end customers at home without distracting from the showroom’s main attraction: the cars.

Ah, the cars. Tesla has half a dozen of their Tesla Roadster electric car on display, and they don’t disappoint. It’s hard to put into words how ridiculously sexy the Tesla Roadster is in person, so we’ve grabbed a lot of pictures. Suffice to say, as soon as you walk in the store, you’re going to want one.

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