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A complete overhaul of the way in which people navigate the internet has been given the go-ahead in Paris.
The decision means that companies could turn brands into web addresses, while individuals could use their names.
A second proposal, to introduce domain names written in Asian, Arabic or other scripts, was also approved.
“We are opening up a new world and I think this cannot be underestimated,” said Roberto Gaetano, a member of the Internet Corporation for Assigned Names and Numbers (Icann).