If you sell anything online, whether physical goods or services, you’re probably keenly aware of the 2-3% (plus $0.30) lost through transactional fees every time someone makes a purchase with their credit card. This fee rears its ugly head whether you use PayPal, Google Checkout, or Amazon Flexible Payment Service since those companies are largely just passing on the fees imposed on them by credit card companies.

Noca, a startup founded by ex-Visa employees, is attempting to virtually eliminate transaction feeds by bypassing the credit card companies altogether with its own online payment service.

Read more . . .