Why Google Turned Into a Social Butterfly

Sunday, November 4th, 2007

FACEBOOK is an island. A most convivial island, with one’s classmates, friends, workmates and family members close at hand. An island that since May has been enlivened with entertaining fauna and flora in the form of minisoftware applications. But it’s still an island.

Suppose, however, that you could leave the island compound of a social networking site and take your network of friends, and friends of friends, anywhere on the Web? This is what makes Google’s announcement last week of a new alliance of companies so enticing — the possibility that social networking will become ubiquitous.

Read more . . . 

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