Writing With Pictures: Toward A Unifying Theory Of Consumer Response To Images
Sunday, September 9th, 2007Science Daily — A new paper by researchers from Oxford University and the University of Illinois, Urbana-Champaign argues that images in contemporary consumer culture are an emergent form of writing. Appearing in the October issue of the Journal of Consumer Research, their premise is that mass communications technology has created a “cultural classroom” in which the world’s first democratic pictography has developed.
They support this argument with a series of experiments that demonstrate contemporary consumers’ ability to read pictures — even abstract images — as statements of product features. Read more . . .
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