A generational movement consisting of creative consumers who modify proprietary offerings, and of members of society who in turn use their developments, all without any moral and legal consi... Read more
In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. As marketers, we knew that the sum of our core fun... Read more
Paul Krugman has recently taken a keen interest in the rise of robots and automation — an issue that I have been focusing on since the publication of my book on this subject back in 2009. In... Read more
“YOU are walking around naked on the Internet and you need some clothes,” says Michael Fertik. “I am going to sell you some.” Naked? Not exactly, but close. Mr. Fertik, 34, is the chief exec... Read more
Consumers begin by downloading Perx for free It’s a testament to the sheer number of loyalty cards out there that we’ve seen the emergence of sites such as Perkler to help consumers m... Read more